Amazon Associates Affiliate Marketing

If you want to promote physical products on your website, Amazon Associates is a good option.

With Amazon Associates, you can earn a commission on pretty much anything sold at

What makes this program even more valuable is that you earn a commission on everything new that someone you refer purchases, even if it’s not the product you linked to.

For example, if you link to a $5 toothbrush but that person ends up buying a $500 TV, you still get the commission (as long as it’s within the cookie duration, of course. Also, the product can’t have already been in that person’s cart).

In the past, Amazon Associates paid you a commission rate based on how much revenue/sales you drove. However, since 2017, Amazon has moved to a flat-rate commission structure where you’re paid a flat percentage based on the category that each product is in:

While some high-volume affiliates didn’t like the change, this shift makes Amazon Associates even more attractive for smaller sites as you no longer need to worry about hitting a certain amount of sales volume to earn a higher commission.

What you need to know about Amazon Associates

  • Niche/product types: Anything sold on Amazon’s website (including products from third-party vendors).
  • Average commission rate: Ranges from 1% to 10% depending on the category.
  • Cookie duration: Cookies last for 24 hours. However, if you have people directly add a product to their carts, you’ll get a 90-day cookie but only for the specific product that’s in their carts.
  • Minimum payout: $10 for Amazon gift card or direct deposit.

Amazon Associates pros and cons


  • Massive selection of products
  • Universal cookie, so you get credit for everything people buy within the cookie duration
  • Amazon is by far the biggest name in eCommerce
  • Very low payout threshold – only $10


  • The universal cookie only lasts for 24 hours
  • Some categories – like video games – have very low commissions (1%)
  • You need to register for each country individually
  • Amazon has been known to slash commissions every so often

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