Rakuten Marketing (Formerly LinkShare)

Rakuten Marketing (formerly known as LinkShare) is a popular affiliate network that includes a lot of big merchants. Notable merchants are:

  • Walmart
  • Best Buy
  • Macy’s
  • Papa Johns

They also have some smaller merchants, though their network isn’t as large as ShareASale, CJ, or Awin (it’s “only” around 1,000 merchants).

So if you want access to a huge variety of merchants, you might be better off with one of the other networks. But Rakuten is a good option for getting access to the big guns, and they also have some nice features like the ability to rotate ads without the need for an external solution (like a WordPress advertising management plugin).

What you need to know about Rakuten Marketing

  • Niche/product types: With 1,000+ merchants, you can probably still find offers in most niches.
  • Average commission rate: Depends on the specific merchant you sign up with.
  • Cookie duration: Depends on the specific merchant you sign up with.
  • Minimum payout: $50

Rakuten Marketing pros and cons

Pros:

  • Gives you access to big-name merchants like Walmart and Best Buy
  • A trusted name (Rakuten is a billion dollar company)
  • Nice-to-have features like easy ad rotation

Cons:

  • The back-end dashboard looks a little dated in my opinion
  • Not as big a selection as some other affiliate networks

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